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A Chat with Christina Choi

Earlier this month, I shared our Galentine’s Celebration at Christina Choi Cosmetics studio in San Francisco. Today, I'm excited to officially introduce you to Christina Choi, the founder of Christina Choi Cosmetics!

Hello Christina! Tell me about your background.

I’ve been in the cosmetics industry for 22 years. I started my career at MAC Cosmetics while I was in college. Never thinking that it would be a was just meant to be a fun job. After my 8 years at MAC, I worked for Bare Minerals, where I was National Makeup Artist and Designer.  During my time with the company, I traveled the country doing national events, designing looks, doing makeup for marketing photoshoots and acted as spokesperson for their online education and tutorials.


How did you discover your love for makeup?

I discovered my love for makeup at a young age while suffering from severe cystic acne. I had self-esteem issues because of my horrible skin and started to wear makeup as a young teen to feel better about myself. During this difficult time, I realized that my love for makeup went beyond my need to cover up my transformed the way I felt about myself.


What do you love the most about makeup?

I love how it instantly highlights your best features!

How do you think makeup transforms women?

Makeup transforms my clients from the inside out. It’s an instant mood changer. At the end of their appointment, they have more pep in their step and immediately have more confidence. I love seeing  how their mood and personality transforms right in front of my eyes.

What are your top 3 go-to makeup tips?

  1. Use less products. Don't over apply. Intensify your makeup by layering the application.
  2. Always even out the skin tone. This will instantly transform your look. Our BB Cream will give you an even complexion and provide skincare benefits with sun protection. It’s an easy and quick fix for all!
  3. Blend your eye makeup for a polished and professional look by using the Contour Crease Brush AKA: magic eraser brush.

What’s next for Christina Choi Cosmetics and where can we find your products?

We are expanding our makeup education by doing in person makeup workshops, private parties, and one-on-one makeup lessons. We are also focusing on growing our retail presence.

We currently sell our collection at our showroom and makeup studio in Union Square (by appointment only). You can also find our line at Cavallo Point Spa, San Francisco Symphony Store and Ferme a Papier, just to name a few.

Wanna learn more about Christina Choi Cosmetics?  Visit www.christinachoicosmetics and connect with her on social @ChoiCosmetics


Loved this interview? Do you have suggestions of other inspiring women to highlight on the blog? Share on the comments below!

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